Three wrong ways that slow down your content marketing
By Sebastian Neis
The time has come! The big content marketing initiative for your brand will be launched shortly. Several months have been invested into conception and development. The marketing team and the agency have done a vast number of analyses, meetings, brainstormings and workshops. Everyone is excited and can hardly wait until the elaborate design goes online. Everyone is sure it will be a great success – they left nothing to chance during the production. What could possibly go wrong, when you have such first class content?
A lot! The following describes three wrong ways that will ensure your content marketing doesn’t succeed and what it actually takes, besides good content, to be successful.