8 ways your marketing could benefit from using VR technology right now
by Tom Davis, Ruben Best and Jom Werling
Last Tuesday we gave you some general reasons for using VR, but also described the challenges that the technology will have to overcome to reach its full marketing potential. In this article we will expand on that by examining specific opportunities that VR technology presents for marketers, as well as case studies showing how brands are already seizing these to promote themselves and their products.
The opportunities VR presents for Marketing:
Opportunity 1: Make intangible experiences tangible prior to purchase
All purchases of future experiences, such as trips, events or outdoor activities, go hand in hand with a degree of uncertainty. Virtual reality can help to at least partially reduce this. The travel sector has been experimenting with virtual reality for a while and uses it to enable users to take virtual tours through hotels, resorts or cruise ships.