Virtual Reality

Immersive Marketing

8 ways your marketing could benefit from using VR technology right now

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by Tom Davis, Ruben Best and Jom Werling

Last Tuesday we gave you some general reasons for using VR, but also described the challenges that the technology will have to overcome to reach its full marketing potential. In this article we will expand on that by examining specific opportunities that VR technology presents for marketers, as well as case studies showing how brands are already seizing these to promote themselves and their products.

The opportunities VR presents for Marketing:

Opportunity 1: Make intangible experiences tangible prior to purchase

All purchases of future experiences, such as trips, events or outdoor activities,  go hand in hand with a degree of uncertainty. Virtual reality can help to at least partially reduce this. The travel sector has been experimenting with virtual reality for a while and uses it to enable users to take virtual tours through hotels, resorts or cruise ships.

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Immersive Storytelling

4 advantages of VR and 4 challenges the technology still faces

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by Tom Davis, Ruben Best and Jom Werling

VR seems to be the big new buzzword in marketing. As with every such development, marketers are struggling to find ways in which they can seize this new opportunity for advertising. The following article discusses the reasons brands should use VR and the four greatest challenges facing the technology.

Why use VR?

#1 VR lets people completely  immerse themselves in your content

VR eliminates distractions and can draw all of your customer’s attention and focus to the message you as a brand want to tell. The possibilities this presents for moving storytelling and emotional impact are much greater than anything advertising over more traditional media channels can offer. Telling stories has always been at the heart of human existence and VR is  helping define and create an entirely new way of doing this.

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Virtual Reality products expected to generate 5.2 billion US dollars in revenue within next 2 years

VORN Virtual Reality

Von Annalies Beck, Tom Davis und Laura Marie Garbe

According to Statista, the Virtual Reality industry is growing at an incredible rate. VR products are expected to  increase from 90 million U.S. dollars in revenue in 2014 to 5.2 billion U.S. dollars in 2018. A series of commercial products are already available, from high-end devices such as the Oculus Rift and HTC Vive that have both just launched, right through to the budget and mobile VR experiences such as Samsung Gear VR and Google’s Cardboard (the Cardboard app has already been downloaded 10 million times).  2016 is said to be the year that Virtual Reality is going mainstream, let’s see.

Sources: Statista